As most of you know I have partnered with the new mobile beauty app, Pretty in my Pocket as a Power Primper. Allure Magazine recently named it the Best Beauty App for your phone.

PRIMP has partnered with L’Oreal Paris to bring exclusive mobile coupons (PERKS) to you via the Pretty in my Pocket app. All Perks are location based and can be scanned directly from the phone at the cash register. (Who else is tired of paper coupons in the bottom of their purse?).

The advice that you get from the app is like having your own personal beauty concierge right by your side as you shop, who then gets you VIP treatment (PERKS) too. How luxurious!

Most exciting is that their upcoming in-store launch of the mobile beauty Perks is Friday, July 12th at select NYC locations. You can then go to select stores in Manhattan (they are starting one city at a time) to redeem exclusive L’Oreal Paris Perks. Soon you will have other locations to choose from too, so don’t worry – your city may be next!

The app not only gives you information about the product, but looks that you can chose from and make your own. L’Oreal Paris has sent me some products, so I will be sharing more about them soon.  Stay tuned – on the day of the  launch I will be revealing the remarkable L’Oreal Paris PERKS!

Be sure to check back often to Spa Travel Gal to hear about more PERKS that will be added for your town soon!