faceliftWhen we think of plastic surgery, certain images naturally come to mind: chiseled bodies on a Brazilian beach, pearly white smiles on the pages of glossy magazines and perfectly quaffed women lunching in Kensington, but this is only one facet of an industry that caters to people of all shapes, sizes, incomes, and ages.

Surgeons report that while almost half of all cosmetic procedures are carried out on those between the ages of 45 and 54, the amount of procedures being performed on the over 55 community is steadily rising. In fact, more procedures were performed on those 55+ in 2012 then on the 20-39 year old group.

A Surprising Statistic?

The volume of older people choosing to undergo cosmetic surgeries and procedures may be surprising to some, but the trend is in keeping with other social shifts in recent years. As a nation we are working harder, earning more and living longer, which means when the day finally comes where you hang up your briefcase and retire, you have more money in your pocket to enjoy your time, and for more and more people that means entering their golden years with a nip/tuck here and a facelift there.

A New Lease Of Life

The change comes down to attitude: if you don’t like something, do something about it. While their parent’s generation may not have had the funds or the means to use cosmetic procedures to slow the signs of aging, in 2014 the technology is there to be taken advantage of. As we continue to live and work longer, the desire is there to continue to look as young as we feel, which is why the most popular procedures for the over 65s are facelifts, eyelid operations, forehead lifts, breast reductions, liposuction and breast augmentations.

Physical appearance can have a dramatic effect on a person’s psyche, especially when what someone sees in the mirror doesn’t match what they feel inside. Instead of feeling dissatisfied with blemishes, wrinkles and sagging skin, they are seeking out surgeons to help them regain the love for their bodies, and their confidence.

Living Longer and Living Better

We’re living longer, and we’re putting up with less. Rather than staying in jobs that don’t fulfill us, we shift careers and move onto the new challenge, rather than stay in relationships and marriages that have run their course, we say goodbye, and rather than living with physical imperfections that we can change, we change them. We eat better than we ever have, making us healthier in old age than ever before, and we make more decisions based on our own personal happiness, not what is expected of us.

Research suggests that because the average over 65 year old is in significantly better health than the previous generation, the risks during cosmetic procedures are dramatically reduced. Specialist clinics like Esteem Studio 5 are able to offer a range of services to older clients, ranging from the simple to the surgical, that can have them looking and feeling younger in no time, so they can continue to live the lifestyle they are used to .

Cosmetic procedures are no longer only for the wealthy and famous, anyone can seek out a specialist who can guide them through the most appropriate procedures for them.

This post was written by Emma Smith in partnership with Esteem Studio 5, a leading cosmetic procedure specialist with years of experience serving clients of all ages.