Despite financial concerns and the current economic situation, people want to continue or boost spending on their leisure travel in the coming months, according to a new Accenture poll. Some want to not only travel but also focus on their health: 39% of high-income respondents have already scheduled a luxury holiday or health retreat till early 2023. According to the survey, 21% of millennials have booked a wellness retreat for the same time.
Can We Call It Smart Tourism?
Tourists want to do more than just visit a country and photograph its most renowned landmarks. Instead, they are attempting to reclaim their well-being by engaging in activities that boost physical, mental, and spiritual health. Data from the Global Wellness Institute just prove that – well-being tourism is expected to increase at a 20% annual rate until 2025. Thus, travel companies and resorts are expanding services to meet wellness-conscious customers. Let’s talk about wellness and look into some of the dominant trends in the industry that should stay on your radar in 2023.
Outdoor Holistic Healing
Mindfulness meditation and yoga retreats are becoming increasingly popular, with new studies demonstrating that these activities are effective, time-tested strategies to reduce stress. Resorts are not only giving daily yoga courses to visitors, but they are also immersing them in settings of quiet, beauty, and connection with nature.
For example, guests at the Sen Wellness Sanctuary are surrounded by forests and the soothing sounds of rustling leaves and birds. Daily courses such as Vinyasa, Yin, and Kundalini yoga are frequently held on the beach, with the sound of the waves providing a profound sense of serenity. Meanwhile, Ananda in the Himalayas is set on a hill with views of the lovely landscape below. It’s all about letting nature cure you while also adopting millennia-old techniques that increase your resilience.
Personalized Nutrition
Consider scheduling a five-star luxury stay at a wellness center such as the Marbella Club Hotel in Spain’s luxury beach destination of Marbella. While on vacation, each member of your family may focus on their nutritional consumption and eat healthy after discussing their objectives, health concerns, wishes, or preferences. Your nutritionist can work with health and wellness chefs to ensure that one or more members of your family can dine with others while following your nutritionist’s recommendations for a plant-based, low-carb, or whole diet. Similarly, fitness specialists may design a specialized fitness program to help you obtain the perfect mix of balanced exercising and pleasure.
Urban Wellness
Consider visiting a city and taking a break between days of intense touring. According to the Global Wellness Summit (GWS), this is the type of city/wellness vacation that discerning travelers are seeking. Human-made beaches, free pop-up fitness classes, water sports in the center of bustling cities like Tokyo or Madrid, and urban bathhouses are all becoming increasingly common. According to the GWS, the tendency extends far beyond the traditional city hotel with lovely wellness SPA getaways. Top wellness companies such as Six Senses, One&Only, and Aman are establishing new urban wellness resorts with thermal spots focused on holistic health.
Travelers are increasingly prioritizing fitness throughout their holidays. Outdoor holistic pursuits, tailored nutrition, and urban wellness are just a few of the ideas that are gaining traction. The latter, in particular, is making travel to wellness more accessible because travelers will not have to go far to feel as if they have stumbled into an oasis of peace.
Family-Friendly Wellness
Prioritizing your family’s health & wellness through customized vacation experiences is gaining popularity. Parents and their children are leaving the limits of COVID-affected metropolitan regions in various places across the world for camping excursions in nature where digital technology is left at home, making this a cheap and accessible wellness travel trend.
For those looking for a more upscale vacation, operators such as Chiva-newest Som’s product, Zular wellness resort in Qatar, offer Zular Discovery Junior getaways, which educate youngsters about sustainable and healthy living principles and activities via four unique age-appropriate programs. Zular also provides specific wellness alternatives for parents and grandparents. Sonnie’s in the Dolomites takes family health to the next level with their dedicated Aquapark in the Alps, which includes a bio sauna with a children’s cinema, four new infant wellness pools, and a naturalists kids club for outdoor adventure.
Digital Nomad Boom
The work-from-anywhere trend is gaining traction, aided by countries such as Bali, Mexico, Sri Lanka, and Costa Rica that are establishing reputations, marketing, and infrastructure around it. The new digital nomad wants to embrace wellness while working and traveling. Thus, companies like Selina are now committed to organizing this kind of work and travel experiences throughout the world. Governments are also capitalizing on the opportunity, with the Bahamas, Portugal, Spain, the Maldives, and Mauritius giving long-stay visas to enable individuals to travel and work effortlessly.
Make the Max out of Wellness Tourism
If you believe in the benefits of wellness travel so much that you want to get people on your side, then social media can be a good channel to share your thoughts and wellness tips with the target audience. What will this give to you? Well, first, you can achieve your altruistic goals by showing people how good and beneficial wellness tourism can be and how much it has to offer. On the other hand, you can turn it into a profitable business.
Whatever goal you pursue with wellness traveling, social media channels, such as Instagram, YouTube, or TikTok, will help you reach your target audience with ease. It is enough to create a wellness tour trailer, make inspiring pics, and work on an SMM strategy a bit. Luckily, there are plenty of tools that can help you out. Thus, you can use a free video trailer maker to make great intros and outstanding video content in general.
A hashtag generator will help you pick the right hashtags for your post so viewers can easily find you. In case you lack inspiration, you can always check wellness tourism examples for some fresh ideas.
Wrapping up
A dynamic movement in consumer attitudes toward well-being is always redefining the greatest and most recent wellness travel trends. The world appears to be fascinated with health. You have more options for getting your mind and body totally recharged. Even if you are not stressed, health travel of any sort may instill new energy to put some harmony in your life.
Wellness resort trends are also evolving to meet changing customer expectations through product and service diversification. According to GWI, global wellness tourism is increasing at a significantly quicker rate of 6.5% per year, more than double the rate of traditional tourism, which is rising at 3.2%. The growth rate is expected to climb to 7.5% reaching $919 billion by the end of 2022.
