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This is a sponsored post for Nexxus through Condé Nast, but I am being honest and my opinions are true!

There is nothing a gal that colors her hair hates worse than when you get that perfect color and then a few days later when you look in the mirror it is gone (or at least different).  I have tried a dozen of things including washing less (horrid in the summer) to using a ton of different hair products.

Recently I was give the opportunity to test out the Nexxus Color Assure System. It is the first oil-infused color care system by Nexxus that locks color vibrancy in by keeping the water out of your hair – thus not diluting your color!

NEXXUS_CA_pd_main_PrimerWhen I received the products of course I wanted to use them right away, but first I had to make that precious hair appointment first.  Well the day finally arrived and I anxiously waited until the next day to use my products.  Straight from the hairdresser I went outside to enjoy my glossy new color with a few photos and a selfie.

The next day I was ready to wash it.  Usually I wait longer, but 99 degree heat changed my program.

The Nexxus Color Assure system includes Pre-Wash Primer, Shampoo, Conditioner, and Glossing Tonic.  The Nexxus Color Assure Pre-Wash Primer is formulated to keep your color vibrant and prevent fading.  

What was so cool was that the easiest part (and most enjoyable due to the lovely aroma) was the Pre-Wash Primer.  I would just pump and run my fingers through my hair as I stepped toward the shower.  Nothing could be easier than that!

The Nexxus Color Assure Pre-Wash Primer is a pre-treatment to shield hair in the shower. It helps to repel water, so color stays longer and more vibrant. The Pre-Wash Primer is sulfate-free and infused with a blend of clear oils, including almond, coconut and argan oil.

• Almond oil is known to lock in moisture, nourish hair and reduce breakage

• Coconut oil is known to provide softness and elasticity

• Argan oil is known to improve shine and vibrancy

• White Orchid Extract is known to provide moisture and works to seal and protect hair by repelling water and keep it from entering the core.

Before you shower, apply 5-7 pumps to dry hair, starting at the ends and working up to the root. Only apply enough so that hair is soft and silky, but not saturated. If your hands are greasy after applying the Primer, then you have applied too much.

For best results, follow the Pre-Wash Primer with Nexxus Color Assure Vibrancy Retention Shampoo and Conditioner and finish with Nexxus Color Assure Glossing Tonic.


Okay – I made these notes during the 3 weeks they recommend using the products. I know that they sound cheesy, but they are honest.

– Wow I actually think my hair looks better after I used the #ColorAssure products than before!

– I seem to be having a good hair day every day after using the #ColorAssure products.

– Where can I get some more when I run out of #ColorAssure (note: I was only half way through bottle)

– WHERE is my #ColorAssure??? My daughter had stolen it for her own hair!

– I have to put #ColorAssure on my grocery list!

– Great now we have the entire line of #ColorAssure in both our bathrooms!


Readers I encourage you to try the new Nexxus Color Assure Pre-Wash Primer as part of the Color Assure System for 2x longer color protection and vibrancy.