For outdoor lovers looking to add a little pop of color to their spring season, Costa released five new limited edition frame options to select sunglasses for 2014. These vibrant, colorful styles are available in limited quantities at participating Costa retail outlets and online at while supplies last. If you have any kind of experience as I have with mine – you too will pop with additional enthusiasm for your day after they don your face! I got excited about mine before I even put them on!
My new fav Costas are the Austin style. You have probably seen me wear them all over the world – most recently in my Berlin photos on Instagram!. I do have to add that when this photo was taken, I had been up for almost 48 hours.  The best way to get over jet lag is to not go to sleep when you arrive at a destination.  Cool shades are always great for a bit of coverup!

Yes their name did come from the town of  Austin, Texas, that is home to some of the most fanatical watersport lovers on the planet. Wakeboarders, stand-up paddleboarders and fly fishermen all use the chain of Highland Lakes and their tributaries year-round. These rimless sunglasses with 580P technology have adjustable nose pads to fit whatever it is you do on the water. BUT you don’t have to be a wakeboarder.  I am not much of one, but I sure do hang out at the lake with a tone of them and these work wonders for glare. Also they are remarkably light. So light that I have forgotten that I even had the on one time!
New frame color choices include the red-to-orange ombre Matte Sunset Fade and the fading blue Matte Caribbean Fade, available in Costa’s CaballitoCutCat Cay and Prop styles. Lens colors vary, with retail prices of these sunglasses ranging from $149 to $219. Cut and Prop are also new with the Matte Tortuga Fade, featuring a gradual tortoise-to-green frame.The new lightweight, semi-rimless Austin style is offered for a short time in the Realtree® AP™ Pink camouflage pattern. It can be customized with Costa’s gray or copper patented color-enhancing 580P™ lenses. The limited edition Austin style retails for $179.The opaque Matte Crystal with Blue Trim limited edition frame color gives Costa’s BlackfinCorbina,Saltbreak and Zane a whole new look. The blue no-slip Hydrolite™ rubberized interior trim and temple tips provide superior comfort fit, with a distinctive style. Lens colors include Costa’s 580P gray and 400G or 580G blue mirror, ranging in price from $169 to $249.“These are frame colors you have to see to believe,” said Chas MacDonald, president of Costa Sunglasses. “They’re unique and bold, featuring all of the Costa performance technology and quality craftsmanship you’ve come to expect.”Costa’s limited edition sunglass styles offer a lifetime warranty against manufacturer’s defects, and are hand-assembled in Daytona Beach. The brand is known for its 100 percent polarized 580 lens technology, which blocks yellow light from entering the eye, creating razor-sharp color enhancement and eliminating reflective glare. Costa has also been recognized as a leader in conservation, as it works to protect fisheries and water habitats around the world.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
Join the conversation on Facebook at or on Twitter @CostaSunglasses.
About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983.